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EJ Summers � Winner of Scottish Young Accountant of the Year Award

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Customer Lifetime Value Calculator

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Enter the details based on one average customer

Calculator

Customer's average spend per purchase£

Average number of purchases per year

Average % profit on each purchase%

No. of years customer is likely to remain a customer

Estimated number of referrals per year from this customer

Average spend per purchase of referred customers£

Average number of purchases per year of referred customers

Average % profit on each purchase of referred customers%

No. of years referred customers are likely to remain customers

LIFETIME VALUE OF THE CUSTOMER£

The result shows the profit you make every time you gain one new average customer. Based on this you may realise you can afford to spend more on gaining and keeping customers than you thought. You just have to watch the cashflow. For further assistance please contact us.